Product · Growth · Commercial
I've spent a decade turning early-stage products into scalable businesses — from closing the first £20K MRR to owning the roadmap that drove £8M ARR. I work across product, growth, commercial and customer success.
£0 → £8M
ARR
Revenue built from scratch
0 → 800+
B2B customers
Businesses onboarded
50% → 25%
Churn reduction
Annual churn halved
0 → 500K
B2C users
Consumer users reached
Career
2013
Graduated UCL
BA Hons History, 2:1
2014
The Oho Group — Principal Consultant
Built a new division to £600K gross profit. 75% personally generated.
2017
Joined Cord as Head of Growth
Closed the first £20K MRR personally. Built automated sales workflows and the first sales team.
↑ Promoted
2019
Head of Product & Customer Experience
Owned Product and Customer Success. Cut churn from 50% to 25% through a cross-functional adoption programme.
2020
£1M ARR — 12 headcount
↑ Promoted
2021
CPO & Chief of Staff
Built the methodology and drove the features that moved the key metrics.
2021
US Expansion
Owned strategy and GTM. $500K ARR in 4 months.
2022
£8M ARR — 50 headcount
2025
AI Pivot
Company-wide AI sprints cutting ~£300K in annual outsourced costs.
About
I've worked across every layer of an early-stage B2B SaaS company — selling the first customers, hiring the first team, building the product roadmap, and owning the numbers. I don't separate strategy from execution.
My background spans recruitment, product management, customer success and commercial leadership. I've learned that durable growth comes from fixing the things that cause churn, not just adding more at the top.
Founder mode leadership
Comfortable operating across functions without a clean remit. I've owned product, growth, CS and commercial simultaneously — and built the systems to scale each one.
Commercial and revenue growth
From cold outbound to structured sales workflows. I closed the first MRR, built the first sales team, and own the number I'm accountable for.
Outcomes and evidence
I anchor everything to measurable results. The churn reduction, the ARR milestones, the headcount growth — all derived from specific interventions, not just tenure.
Projects
Automation
Building an agentic workflow for Cord
Designing and deploying an AI agent pipeline to automate high-volume, repeatable operations.
→Operations
Building a company-wide OKR system
Designing the methodology, tooling and cadence for a 50-person organisation to move in one direction.
→Growth
Applying a growth process to finding work
Running a structured, data-driven job search the same way I'd run a growth channel — with a funnel, hypotheses and weekly iteration.
→Product
Running an outcome-focused product team
Shifting a feature-delivery team to one organised around outcomes — metrics, discovery and a clear link to revenue.
→Retention
Reducing churn through product adoption
How a cross-functional adoption programme cut annual churn from 50% to 25% over eighteen months.
→CV
A decade of building in B2B SaaS — across product, growth, customer success and commercial. Every role grounded in metrics, every promotion earned from results.
Download CVContact